A rich history of entrepreneurship and innovation
Since 1956, Weikfield has been creating a world of wholesome and delicious products, bringing the goodness of global cuisine to homes and delighting the taste buds of millions all over. From iconic products like Custard Powder, Cornflour and Baking Powder, we are now a leading brand for Pasta & Pasta Sauces, Green Tea and Mushrooms.
Growing up in Rawalpindi, Shri. Satpal Malhotra had to take on the onus of looking after his family and business, when he suddenly lost his father at the age of 15 and subsequently his mother at the age of 19. With a courageous and bold heart, Shri. Satpal grew the business multifold in no time displaying sharp business acumen early in life.
The tragedy struck again as the family was uprooted from Rawalpindi in the aftermath of the partition. Courageously searching to restart his livelihood, Shri. S. P. Malhotra came to Pune. Within just 3 days he set up a grocery & cutlery business which he made profitable from day one!
Birth of a legacy
After many attempts at numerous business ventures, Shri. S. P. Malhotra with his younger brothers Shri Bahri B. R. Malhotra and Shri Harish Kumar Malhotra, founded a small food factory on 13th April, with the motto of bringing world cuisine to India.
Custard Powder, Cornflour & Baking Powder
Looking at the good demand of imported Custard Powder, Shri. S. P. Malhotra decided to start manufacturing it, laying the foundation for what was to become the Weikfield we know and love today. Soon, they also started making Cornflour and Baking powder which were in great demand.
Weikfield Jelly Crystals
As a brand that was focused on manufacturing western desserts, Jelly Crystals was an obvious next step for the company. With the addition of this product, Weikfield added to its western desserts range, which received great acclaim in the Indian market.
Weikfield Mustard Powder
The family’s love for mustard and a collaboration with the Central Food Technology Research Institute (CFTRI) led to the creation of India’s best and most loved Weikfield Mustard Powder, which has received international acclaim for quality and taste.
Weikfield Drinking Chocolate
Observing kids and adults unequivocal love for chocolate, prompted the development of this all time favourite milk drink. With its great taste and heavenly flavour, Weikfield Drinking Chocolate soon became a choice of millions.
Weikfield Vegetarian Jelly Crystals
To maintain the promise of offering 100% vegetarian products, Weikfield’s R&D team developed vegetarian version for the only non-vegetarian product in the portfolio. After 3 years of tireless effort, India’s First vegetarian jelly crystals were made from seaweeds and vegetable gums, which grew exponentially in India and abroad.
From Food Processing to Firming
With the objective of Developing and promoting business of exotic agricultural produce, a 30-acre high tech agri-facility was established for the cultivation and processing of fresh mushrooms under a new company called Weikfield Agro Products Ltd.
Foray into Speciality Sauces
Tapping into the emerging trend of Chinese street food culture in India, Weikfield launched its own range of speciality sauces which is produced from scratch with real and fresh vegetables and spices instead of highly processed pastes & oleoresins like many others in the market.
Entry into healthy breakfast segment
To tap into the growing demand of healthy products, Weikfield decided to foray into the healthy breakfast segment with Eco Valley Quick Cooking Oats which aligned very well with the company’s motto of bringing global cuisine to India.
Eco Valley Organic Green Tea
Weikfield expanded its range of healthy products with the introduction of a range of Organic Green Teas under the brand “Eco Valley”. This product is now the 4th largest brand in its segment in India and is also being exported to several countries.
Weikfield Pasta and Pasta Sauces
Seeing the growing interest of Italian cuisine in Indian consumers, Weikfield decided to introduce a high-quality gourmet Pasta made from 100% durum wheat semolina having high protein content. The company further strengthened the portfolio with introduction of Weikfield Red Pasta Sauce and White Pasta Sauce followed by two variants of Quick Cooking Pasta – Cheesy Creamy and Tomato Salsa.
Same great taste in a brand-new look
After 64 years, Weikfield decided to hit refresh and unveiled its brand-new avatar as Indians donned the Chef’s hat during COVID lockdown. The new avatar represents an evolution from its illustrious lineage – bridging the past with the future. While the brand has changed on the outside, its core values of great taste and great quality continue to remain unchanged.
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