A rich history of entrepreneurship and innovation
Since 1956, Weikfield has been creating a world of wholesome and delicious products, bringing the goodness of global cuisine to homes and delighting the taste buds of millions all over. From iconic products like Custard Powder, Cornflour and Baking Powder, we are now a leading brand of Pasta & Pasta Sauces, Green Tea and Mushrooms.
Growing up in Rawalpindi (now in Pakistan) young Satpal Malhotra had to take on the onus of looking after his family and business, when he suddenly lost his father at the young age of 15 years and subsequently his mother at the age of 19 years. With a courageous and bold heart, Satpal grew the business multifold in no time displaying sharp business acumen early in life.
Tragedy struck again as the family was uprooted from Rawalpindi in the aftermath of the partition. Courageously searching to restart his livelihood, Shri. S. P. Malhotra came to Pune and within just 3 days, he set up a grocery & cutlery business which was profitable from day one!!
Birth of a legacy
After many attempts at numerous business ventures, Shri S. P. Malhotra with his two younger brothers Shri B. R. Malhotra and Shri H. K. Malhotra, founded a small food factory on 13th April, with the motto of bringing world cuisine to India.
Custard Powder, Cornflour & Baking Powder
Seeing a good demand for imported Custard Powder, Shri. S. P. Malhotra decided to start manufacturing it, thereby laying the foundation for what was to become the “Weikfield” we know and love today. Soon, they also started making Cornflour and Baking powder which too were in great demand.
Weikfield Jelly Crystals
As a brand that was focused on manufacturing western desserts, Jelly Crystals was an obvious next step for the company. Weikfield further added to its western desserts range with the addition of this product, which received great acclaim in the Indian market.
Weikfield Mustard Powder
The westernised consumer’s love for mustard and a collaboration with the Central Food Technology Research Institute (CFTRI), led to the creation of India’s best and most loved Weikfield Mustard Seasoning, which has received international acclaim for its quality and taste.
Weikfield Drinking Chocolate
Observing the kids and adults unequivocal love for chocolate, prompted the development of this all-time favourite milk drink. With its great taste and heavenly flavour, Weikfield Drinking Chocolate soon became a choice of millions in India.
Weikfield Caramel Pudding Mix
Weikfield began its foray in the international markets in 1975 by exporting their dessert mixes, initially to the Gulf countries. International demand from the Gulf led to the development of this Ramadan specialty. Weikfield’s Caramel Pudding Mix became popular in the Gulf very soon, thereby paving the way for its launch in the Indian market as well.
Weikfield Vegetarian Jelly Crystals
To maintain the promise of offering 100% vegetarian products, Weikfield’s R&D team embarked upon to develop a vegetarian version of this product to replace the earlier one. After 3 years of tireless effort, the Weikfield R&D team developed India’s very first vegetarian jelly crystals, made from seaweed and vegetable gums, which grew exponentially in India and abroad.
From Food Processing to Hi-Tech Farming
With the objective of foraying into the business of exotic agricultural produce, a 30-acre hi-tech agri-facility was established for the cultivation and processing of fresh mushrooms under a new company called Weikfield Agro Products Ltd.
Foray into Speciality Sauces
Tapping into the emerging trend of the consumption of Chinese food culture in India, Weikfield launched its own range of high quality speciality sauces like Soya, Red, Green & Garlic Sauces.
Entry into the healthy breakfast segment
To tap into the growing demand of healthy products, Weikfield decided to foray into the healthy breakfast segment with the introduction of “Eco Valley” Quick Cooking Oats which aligned very well with the company’s motto of bringing global cuisine to India.
Strengthening the Baking footprint
Cocoa powder was launched to complement Weikfield’s range of bakery products. Despite stiff competition from major multinationals, this product became the number one Cocoa Powder brand in India. The innovative and easy to store and use 50 gm polyjar pack played a major role in its success.
Extending the Speciality Sauces range
Weikfield Tomato Ketchup was a line extension to the company’s range of speciality sauces. It was introduced in a user-friendly PET bottle at a time when most of the other brands were offering it in glass bottles. Consumers could now easily squeeze the ketchup out of the bottle instead of having to struggle to push it out of glass bottles.
Eco Valley Organic Green Tea
Weikfield expanded its range of healthy products with the introduction of a range of delightful flavours of Organic Green Teas, under its brand “Eco Valley”.
Strengthening the dessert mix portfolio
To complement the consumption of Weikfield’s Custard Powder, which is also consumed during Ramadan, Weikfield decided to introduce easy-to-prepare Falooda Mixes in 4 delicious flavours – Rose, Mango, Strawberry and Kesar Pista.
Convenient home baking solution
Noticing the growth of consumption of cakes at home Weikfield decided to introduce a range of cake mixes to provide easy baking solutions in the convenience and comfort of one’s home. Weikfield introduced many interesting and unique products like 2-minute Cake Mixes, Eggless Cooker Cake Mixes and Oven Cake Mixes.
Weikfield Pasta and Pasta Sauces
Seeing the growing interest of italian cuisine by Indian consumers, Weikfield decided to introduce a high-quality gourmet Pasta made from 100% durum wheat semolina with a high protein content. Weikfield further strengthened its pasta portfolio with the introduction of Weikfield Red Pasta Sauce and White Pasta Sauce followed by two variants of Instant Pasta’s – Cheesy Creamy and Tomato Salsa.
Weikfield Mango Mint Sauce
Continuing the pace of new product introductions, Weikfield’s R&D team produced this product from scratch. This product was very well liked for its taste and received great demand from consumers in India & abroad and quickly grew as an unmatched accompaniment to a number of Indian savouries.
Same great taste in a brand-new look
After 64 years, Weikfield decided to hit the refresh button and unveiled its brand new avatar as Indians donned the chef’s hat during the COVID lockdown. The new avatar represents an evolution from its illustrious lineage – bridging the past with the future. While the brand has changed on the outside, its core values of great taste and quality continue to remain unchanged.
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